Recreational Vehicle Magazine Ad

Recreational Vehicle Magazine Ad The RV model I wish to advertise is the well-nigh expensive, highline. Most people would commend that expensive vehicles are not exactly what people need in the economy were having at the moment. However, I want to pack a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the glamour of every little detail. We waste to exceed the consumers expectations and bring it to the next level. Most consumers want something they can make it unique and design it if theyre given the opportunity.Plus, anything luxurious is more attractive than average. My Highline impart have customized interior and/or exterior, spacious living space, reliable performance, and of course, its unconditi unmatchedd warranty. The suitable target audience for my project will be the middle age people. As the baby boomers generation ages, retirement is so mething they are looking preceding to. Traveling has been always on top of their lists as soon as theyre finished with their careers. At that point in their lives, they deserve a branded, one of a kind vehicle that they can have as their travel companion.Also, retired people do not really have children at home to think of and to spend money onto. They are at the age where they only spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by the target audience is something that has less clutter and straightforward with its content such as subject field Geographic Traveler Magazine. National Geographic Traveler Magazine is dedicated to the travelers. While there are plenty of travel magazines out there, the Traveler Magazine has a section of movement vacations where I want my ad to be inserted.Looking at the beautiful driving destinations posted on the magazine, consumers will be interested on looking a t my luxurious RV ad and people who can afford will probably get one. Fleetwood and Airstream are my two main competitors. Both companies have been around for more than two decades. Their names are popular with RV lovers. They are more experienced than American RV which is hard to compete with. On the other hand, they are not known for their luxury RVs. This is where American RV will persuade the consumers. I want to portray an image that only American RV has the best option of customization in the market.